First of all, thank you for taking the time to be here 🙂 Sita & Nena arose from a love of home cooking, a desire to keep family recipes alive and celebrate culinary cultural heritage diversity.
Sita & Nena is a services website that promotes changes in food, as well as in lifestyles, through the formula of intergenerational connection. But above all, Sita & Nena is a brand of healthy and sustainable lifestyle: Recover, Retake and “Not Waste” whose objective is the creation of a global intergenerational movement.
The initial idea shares two types of motivations:
- A practical and transformative motivation, identifying as a problem the loss of culinary cultural heritage linked to traditional culture.
- And in turn, an emotional motivation that seeks to recover the essence of shared spaces between different generations, through the love of homemade food, promoting healthy and sustainable living habits.
Together, Grandma Sita and her granddaughter Nena symbolize these two generations (seniors & millennials), taking their personal story as the engine of the project, we expect to empathize with the audience and to build a community of sustainable food culture.
Family recipes are the key of Sita & Nena project and ideally, every family that cook and send us their recipes will share it with the rest of the world through our website.
- The exchange of different traditional recipes introduces us to new flavours, new smells, new skills, to different people, to different cultures in which elders and youngers learn from each other respecting tradition without remaining in the past, but progressing together by the promotion of respect, solidarity and multiculturalism.
The main goal of this project is thus to encourage people to spend time in a kitchen where cultures, generations and seasonal local food will be mixed like in a melting pot, conforming in this way what is pursued with the idea of a community of sustainable food culture around the world.
- Past, present and future are blend together in Sita & Nena like the ingredients themselves in order to cook a very delicious meal. Long live home cooking!
From Sita & Nena, a deep thank you to the fantastic team, families and everyone who has involved and made this project a reality.