Grandma Sita is a social brand that promote circular economy, especially focused on sustainable production / consumption and reduction of food waste.

We all started somewhere. For us, this was a paid tribute to Elena’s beloved grandmother Rosita. That’s why we name us Sita, nickname of Rosita.

Elena from early childhood had spent time with her grandmother, who taught her about the importance of seasonal eating and in summary the true value of food.    


The way Grandma Sita and her generation have minimized their waste is very much about living a simple and minimalist life.

Somehow our grandmothers become grand-influencers, creating impact and awareness in our lifestyle.


Unfortunately, in recent years consumers are not entirely aware of the fact, that every product we save from waste, has a positive impact on our climate.

An emotional motivation as well that seeks to recover the shared time between different generations, through the love of homemade food, promoting healthy and sustainable habits.

At Grandma Sita, we truly believe that our grandmothers are changemakers contributing to a better world for the next generations!


Grandma Sita is an unique puppet made from recycled materials. It has been designed by Elena and crafted by her mother, which means that’s Grandma Sita is 100% handmade with love ❤️

She is from Vigo in Galicia, North-Western Spain. Galicia is well-known for the traditional way of eating staple foods, called Southern European Atlantic Diet, and for having Celtic heritage, nowadays alive by oral traditions and practices, music, dance, and folklore. 

Grandma Sita is being new in Denmark! She is working towards promoting plant-based meals by utilizing as much of local seasonal produce, food rescue, leftovers and upcycled foods as possible in order to minimize the food waste in Denmark ♻️

She is delightful sharing her know-how about sustainable cuisine by providing delicious plant-based recipes and helpful tips to fight food waste. She is also discovering vegetarian recipes from Frøken Jensens Kogebog, 1901 – Gyldendal, a treasure of Danish cuisine. Remember, old cookbooks are a great way to really get the taste of a country 📚

Grandma Sita is meeting locals and exploring sustainable communities, always charming and funny, her friend list is only getting longer 🤗 We invite you to find out Grandma Sita’s hyggeligt journey full of good food, good people, good times while inspire action in Denmark 🇩🇰


♻️  A circular economy (also referred to as “circularity”) is an economic system aimed at eliminating waste and the continual use of resources. Circular systems employ reuse, sharing, repair, refurbishment, remanufacturing and recycling to create a closed-loop system, minimising the use of resource inputs and the creation of waste, pollution and carbon emissions. The circular economy aims to keep products, equipment and infrastructure in use for longer, thus improving the productivity of these resources.

Circular development is a model of economic, social and environmental production and consumption that aims to build a sustainable society based on a circular model. It aims to develop recyclable and sustainable resources in order to protect society from waste.

🌱 Zero-waste lifestyle is about producing as little waste as possible, making some changes in daily live to produce less garbage by following the 5 principles bellow:

    • Refuse – Say no to the things you do not need.
    • Reduce – Cut down on what you need.
    • Reuse – Use things that you can use over and over again.
    • Recycle – It is a last resort, to send his things for recycling.
    • Root – Compost what can be composted.



✉️ grandmasitadk@gmail.com

🏢 DISIE, Enghavevej 80C 3rd floor, 2450 Copenhagen

CVR 42164755