EAT GRIM, not as ugly as you think

EAT GRIM, not as ugly as you think

Time to eat ugly! Grandma Sita loves to cook with Eat Grim boxes of rescued surplus and ugly fruits & vegetables delivered straight from the farm to her house. Win-win! 

➑️ Eat Grim is a Danish platform that shortens the traditional food supply chain and rescues “ugly” and surplus fruits & vegetables by delivering them directly from farms back to people’s plates. Find out more about it here.

πŸšœπŸ€πŸ‡©πŸ‡° Most fruits & vegetables in your Eat Grim box are grown organically, but Eat Grim also supplements with local, non-organic vegetables from Denmark to help more Danish farms and at the same time offer the greatest possible variety week after week.

πŸ˜‹ The ugly (in Danish “grim”) foods are those that sellers and buyers often reject because of their appearances, like misshapen veggies and bruised fruits, but still valuable and delicious foods.

πŸ‘©β€πŸ³ Plant-based cooking inspiration! Check out Grandma Sita’s delicious recipes.πŸŒ±πŸ‘‰

πŸ“’ 40% of fresh produce goes to waste because of supply chain inefficiencies and marketing standards for how produce has to look.

πŸ“’ 1/3 of fruits and vegetables are discarded due to unfair beauty standards and overproduction.

βœ… Farmers by nature aren’t wasters and they feed ugly produce to livestock, cook with it, give it away, or sell it at farmers’ markets. 

βœ… Some ugly produce is being sold at a discount, donated to food banks or charities, and utilized in innovative food products.

🌎 It’s not too late to invoke change in the way we eat and how we eat, and what and where we buy.


Damage to one part of the vegetable can cause the growth to slow in that area while the rest grows at the normal rate. When a root vegetable is growing and the tip is damaged, it can sometimes split, forming multiple roots attached at one point. If a plant is in the primordium (embryonic development) stage, damage to the growing vegetable can cause more extreme mutations.


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