Love Your Local Market // Global campaign

Love Your Local Market // Global campaign

ON MAY WE CELEBRATE… The Month of Markets!

The global ‘Love Your Local Market’ (LYLM) campaign is an annual event celebrating wholesale and retail (street or covered) markets. It is celebrated across more than 24 countries in the month of May, now known as the Month of Markets! Please show your support for local traders by shopping at your local market!

«Visit local markets, go for 5 a day!» Grandma Sita.


A marketplace or market is a location where people regularly gather for the purchase and sale of provisions, livestock, and other goods. The term market comes from the Latin mercatus (“market place”). Markets have existed since ancient times. Some historians have argued that a type of market has existed since humans first began to engage in trade. Across the Mediterranean and Aegean, a network of markets emerged from the early Bronze Age. In antiquity, markets were typically situated in the town’s centre. The market was surrounded by alleyways inhabited by skilled artisans, such as metal-workers, leather workers and carpenters. These artisans may have sold wares directly from their premises, but also prepared goods for sale on market days. |

  • The World Union of Wholesale Markets (WUWM) is a non-profit association that aims to promote the international exchange of information on wholesale and retail markets, with a view to improving their construction, organisation and management. |
    • The global ‘Love Your Local Market’ (LYLM) campaign is an annual event celebrating wholesale & retail (street or covered) markets. LYLM Global is supported & coordinated by the World Union of Wholesale Markets (WUWM) since 2014. The campaign serves to build affection and support for markets, by enhancing their status within the local community and highlighting the importance of markets as community assets.  
  • 5 A Day  is any of various national campaigns to encourage the consumption of at least five portions of fruit and vegetables each day, following a recommendation by the World Health Organization that individuals consume “a minimum of 400g of fruit and vegetables per day (excluding potatoes and other starchy tubers). It is clear that eating fruit and vegetables improves health. Increasing vegetable intake to this desired level has a variety of major and minor health benefits. Benefits include reduction in the risk of many types of cancer, hypertension, heart disease, stroke, and diabetes. |


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